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NewLeads is a California software company which provides customized trade show lead retrieval systems which was founded in 1996 by former journalist John Hasbrouck.

The company started out as a basic lead management system but now offers a wide range of trade show specific products, such as a show order system and health care industry lead management software.

NewLeads has recently moved into iPad apps which combine various trade show booth functions on a non-PC-based system.

NewLeads President and CEO John Hasbrouck says feedback on the LeadPad is exceeding expectations: “Clients are relieved to leave printed literature at home and medical exhibitors are able to match badge scans with NPI numbers and current customers instantly. The iPad is immediately embraced by sales reps who love the user friendly interface.”